Introduction to Rubizhne Hosiery Manufactory, a company participating in the marketing support project for Ukrainian business from the Lviv City Council, Miks Digital and the USAID Competitive Economy Program in Ukraine
02 Feb 2024

Lviv City Council in cooperation with Miks Digital agency and with the support of the USAID Competitive Economy Program in Ukraine is implementing a project to provide marketing support to ten Ukrainian businesses. We would like to introduce you to the first business, Rubizhne Hosiery Manufactory, a Ukrainian brand from Rubizhne, Luhansk Oblast, which relocated to Lviv and specializes in the production of hosiery.

The company unites four subsidiary brands: TM Misyurenko, TM AFRICA, TM Lady May, and TM Movigo.

The largest profits are generated by women’s tights under TM Lady May (seasonally), children’s tights under TM AFRICA, and socks made to order for private labels; in the future, TM Movigo, a sports-oriented subsidiary brand, is expected to become the headliner.
In addition, RPM also sews socks for other well-known Ukrainian brands, such as Dodo Socks, Noskar, and others.

The entrepreneurs want to develop a marketing strategy and resume the promotion, and sales of products under their brands. They want to relaunch the online store.

The history of the company began in 1994 in the city of Rubizhne, when the Misyurenko brothers founded their small business. Since then, their company has become one of the leading hosiery manufacturers in Ukraine. Despite the challenges the company faced, including the loss of production in Rubizhne, Luhansk region, during the military operations, they were able to revive and continue their operations in Lviv.

The company’s team is made up of true professionals who work to create high-quality products. They combine their creativity with technical knowledge to create products that meet the needs of customers.

The entrepreneurs consider their advantages to be:

Own production. By managing the production process, they can quickly respond to changes in demand and trends. This also allows them to adapt production to the specific needs of customers.

Flexibility. They accept even small orders and can implement the most complex designs.

Own import of raw materials. This allows the manufacturer to control the quality and availability of the necessary materials. It also ensures production stability and market competitiveness.

Quality control. The ability to control the entire production process ensures high-quality products. This can be an important factor for brand reputation and customer satisfaction.

Wide range of products and colors. This allows you to satisfy different tastes and styles of consumers.

B2B supply. The ability to supply products to wholesale buyers (B2B) allows the manufacturer to expand its markets and receive significant volumes of orders. This is important for business recovery, growth, and sustainable sales.

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